The Sales Model: Why buyers are more predictable than you think, and the pattern that closes deals

None of this requires you to be a different person on calls.

Aug 28 • Erica Schneider, Nick Bennett, and Katrina Kirsch

22

3

5

#38 Keep the main thing the main thing

Why we drift from what's working (and how to stop)

Aug 14 • Nick Bennett and Erica Schneider

7

43:18

July 2026

Vantage Point: How judgment, pattern-matching, and context make your work defensible in the age of AI

“Trust me, AI can’t do what we do.”

Jul 27 • Erica Schneider, Nick Bennett, and Katrina Kirsch

15

2

June 2026

Relationship Marketing: Why solopreneurs with high-ticket services rely on relationships, not traffic, to land top clients

The difference between "I've seen your posts" and "Someone I trust told me to talk to you.”

Jun 24 • Erica Schneider, Nick Bennett, Katrina Kirsch, and Michelle Warner

61

16

11

May 2026

The Micro-Agency Model: How B2B solopreneurs build a high-margin services business without a traditional agency’s overhead, headcount, or…

Built for founders who want more take-home profit, with less drag.

May 15 • Erica Schneider, Nick Bennett, and Katrina Kirsch

214

31

15

#37 How much do you give a sh*t?

This pattern across every client we've worked with is pretty hard to ignore

May 8 • Nick Bennett and Erica Schneider

7

2

52:16

April 2026

The Passenger Problem: Why solos end up with a directionless business and how to take back the wheel

You built a thriving business. So why does it feel like you're just along for the ride?

Apr 3 • Erica Schneider, Nick Bennett, and Katrina Kirsch

26

2

2

March 2026

#36 Is charging more actually better?

The pricing episode nobody asked for but everyone needs

Mar 25 • Nick Bennett and Erica Schneider

8

3

4

38:03

The Service Model Spectrum: Custom vs. standardized vs. productized and how the right scope builds the business you want

Custom scoping is a feature until it becomes a ceiling.

Mar 11 • Erica Schneider, Nick Bennett, and Katrina Kirsch

16

1

4

#35 Solo forever?

The model that can take you to $3M without becoming an agency

Mar 4 • Erica Schneider and Nick Bennett

6

1

42:10

February 2026

#34 The passenger problem

Are you running your business, or is it running you?

Feb 13 • Erica Schneider, Nick Bennett, and Katrina Kirsch

11

51:52

Elevate The Problem: How solos turn cheap problems into premium businesses by raising the stakes

You can only make a lot of money if you sell to people who have a lot of money.

Feb 6 • Nick Bennett, Erica Schneider, and Katrina Kirsch

59

8

6