How Solos Scale

The Passenger Problem: Why solos end up with a directionless business and how to take back the wheel

You built a thriving business. So why does it feel like you're just along for the ride?

Apr 3 • Erica Schneider, Nick Bennett, and Katrina Kirsch

9

2

March 2026

#36 Is charging more actually better?

The pricing episode nobody asked for but everyone needs

Mar 25 • Nick Bennett and Erica Schneider

5

2

4

38:03

The Service Model Spectrum: Custom vs. standardized vs. productized and how the right scope builds the business you want

Custom scoping is a feature until it becomes a ceiling.

Mar 11 • Erica Schneider, Nick Bennett, and Katrina Kirsch

9

1

4

#35 Solo forever?

The model that can take you to $3M without becoming an agency

Mar 4 • Erica Schneider and Nick Bennett

6

1

42:10

February 2026

#34 The passenger problem

Are you running your business, or is it running you?

Feb 13 • Erica Schneider, Nick Bennett, and Katrina Kirsch

8

51:52

Elevate The Problem: How solos turn cheap problems into premium businesses by raising the stakes

You can only make a lot of money if you sell to people who have a lot of money.

Feb 6 • Nick Bennett, Erica Schneider, and Katrina Kirsch

51

8

6

January 2026

#33 Where to put your content

Hey there,

Jan 30 • Erica Schneider and Nick Bennett

6

32:12

#32 Strategy vs. execution

Are you dragging your clients to glory?

Jan 23 • Nick Bennett, Erica Schneider, and Katrina Kirsch

11

4

57:10

Design Your Vision: Why vision is the starting point for aligning your business-of-one and scaling beyond money

The most important question is, "What am I building toward?"

Jan 9 • Nick Bennett, Erica Schneider, and Katrina Kirsch

10

December 2025

#31 Do you need parasocial content?

We debate whether sharing your life online helps or hurts your business

Dec 15, 2025 • Nick Bennett and Erica Schneider

10

2

1

52:37

#30 Elevate the problem

Today we’re back after a brief hiatus, and we’re tackling something we’ve been sitting on for months:

Dec 5, 2025 • Nick Bennett and Erica Schneider

6

3

39:08

November 2025

#29 Dopamine sources

In the episode, we walk through the full spectrum of dopamine sources and the traps each one creates.

Nov 6, 2025 • Nick Bennett and Erica Schneider

6

1

42:01