Hey there,
We’re back! After a three month summer hiatus, we finally dusted off the mics.
And we’re kicking things off with the hardest discipline in solo business: keeping the main thing the main thing.
We’ve been seeing this pattern across our clients lately. Things start working, and then the brain starts wandering. Someone asks if you offer a cheaper group option. A client wonders if you could add design services. You start thinking, “Huh, maybe I should do that.”
Almost every time, it ends in a full circle moment of “well, sh*t, probably should’ve just kept the main thing the main thing.”
In the episode, we break down the two forces that pull people off course.
The first is risk management, the feeling that adding more offers hedges your bets.
The second is ego, the “look how talented I am, I can do all these things” trap.
We also dig into a sneakier version of this: going rogue on your own sales process. The play works. They just stop running it. Inside, we’ll tell you why we think that happens, and what to do about it.
Cheers,
Nick and Erica
(00:00) Intro
(05:46) Why success can trigger distraction
(07:52) Experimenting before finding your main thing
(13:07) Why people abandon sales processes that work
(15:08) Self-sabotage and the challenge of working alone
(18:35) How consistency helps scale
(25:04) Why adding services can dilute the business
(29:31) Improving your offer without changing it
(32:41) How simplicity creates clearer marketing
(35:05) Using multiple talents without confusing buyers
(37:33) Staying focused and completing work in order
(39:45) Why multitasking weakens your results
Ready to standardize your offer and scale your consulting services to $50k+ months? Apply to work with us here:
https://duoconsulting.co/
