1. Anyone who's worked with solos or agencies knows that lead gen is way harder than delivery. The amount of energy required to get new business is WAY higher than to keep it, otherwise, more folks would be killing it on the client acquisition side.
2. If no one wants your retainer, it's because the offer sucks, not because they like projects more. That's a cop out.
3. Retainers give a more predictable business model. So unless you've got a marketing system that's bringing in a predictable number of new leads every month, you're never going to be able to rest. You'll forever be worried over how much revenue is coming in each month.
I really enjoyed this episode. You two have found a way to verbalize what I've been feeling lately in my business.
I love to create. And content creation has opened up many doors for me.
But as soon as high-volume lead generation comes into play, I get really stressed about it and quickly lose inspiration and will to create.
For me, long-term clients + retainers are doing wonders for now
Great episode.
1. Anyone who's worked with solos or agencies knows that lead gen is way harder than delivery. The amount of energy required to get new business is WAY higher than to keep it, otherwise, more folks would be killing it on the client acquisition side.
2. If no one wants your retainer, it's because the offer sucks, not because they like projects more. That's a cop out.
3. Retainers give a more predictable business model. So unless you've got a marketing system that's bringing in a predictable number of new leads every month, you're never going to be able to rest. You'll forever be worried over how much revenue is coming in each month.