#25 Follow your energy

Hey there,

In today’s episode, we’re centering the least talked about yet most important part of running a solo business:

Your energy.

Our claim: Energy alignment trumps everything else when choosing your service model.

This conversation started when we came across a post claiming that retainers are "lazy" and that productized services are always the better choice.

We have all of the thoughts, and we share them unapologetically in the episode.

But this example aside, most solopreneurs over-rotate on what seems “good” on paper rather than what actually works for their life and energy levels.

So to help you understand your business model choices, we break down the spectrum between fully custom services, standardized offerings, and completely productized solutions.

(Most successful solos we work with land somewhere in the middle — they've standardized their process enough to sell confidently while maintaining the flexibility to serve clients properly without burning themselves out.)

Plus, we share some real client stories about people who completely transformed their businesses simply by following their energy instead of fighting against it.

One client went from dreading calls to being genuinely excited about her work again, simply by restructuring how she delivered her services.

See you inside!

Cheers,
Nick and Erica

(00:00) Intro
(00:47) Why energy drives business success
(02:03) Defining energy in business contexts
(03:04) Retainers versus productized offers explained
(09:25) Managing energy in business models
(14:51) Creator versus service provider dynamics
(17:56) Business models and energy tradeoffs
(28:33) Recurring problems and productized models
(29:49) Content’s role in recurring problems
(30:35) Advisory and business development focus
(32:47) Energy management in business growth
(38:18) Standardizing complex client services
(42:00) Adapting processes for efficiency
(44:10) The impact of energy on a sustainable business

Ready to standardize your offer and scale your consulting services to $50k+ months? Apply to work with us here: https://duoconsulting.co/