The distinction between motivation and problem, motivation being emotional and backward-looking while a problem is just a stat, is one I've been conflating in my own outreach. I ask people what's frustrating them and get a logical answer, without ever asking why now instead of six months ago.
The distinction between motivation and problem, motivation being emotional and backward-looking while a problem is just a stat, is one I've been conflating in my own outreach. I ask people what's frustrating them and get a logical answer, without ever asking why now instead of six months ago.
Yep! Gotta dig one layer deeper
Buyers already ask the same things in the same order. The founder who improvises after hello is the one making a pattern look like chaos.