I'm glad I found this post! As a copywriter, I'm used to using pain points. But I love how detailed you were and how you reframed it entirely into failure and success indicators. It just goes to show that when you really get specific on your messaging, you attract the right people. Thank you for expanding my perspective on that! Great read.
Great piece, thank you! I came across this article from an email distro and the fact that you were able to capture my attention to read it from start to finish deserves 👏🏻👏🏻👏🏻
It’s called Marketing Mindset and it’s a beehiiv alias. Look at that, I’m actually okay that my info was sent out there because it did something right for once 🙃😂
I’m an ex-designer with over 25 years in the world of advtg and direct marketing, as well as following a lot of online marketing…this is a great piece!! I just started my own small biz in a totally different industry and I’m gonna use this as I build my brand. Thank you.
I’m no where near $20-$50k/month, and it’s still 💯 relevant. Better to build well from the start. Who knows I might get to those numbers faster if I follow this.
This is an eye opener on many levels. Come to think of it, no ‘successful’ buyer wants to be told about how they are failing or struggling. They would rather listen to someone who acknowledges their current success and offers further next level success. The ego & stubbornness in us doesn’t want to admit we are failing or struggling (even when we need help)
I'm glad I found this post! As a copywriter, I'm used to using pain points. But I love how detailed you were and how you reframed it entirely into failure and success indicators. It just goes to show that when you really get specific on your messaging, you attract the right people. Thank you for expanding my perspective on that! Great read.
Great piece, thank you! I came across this article from an email distro and the fact that you were able to capture my attention to read it from start to finish deserves 👏🏻👏🏻👏🏻
And obvio, LinkedIn connect requests 😊
- Tara Eve Ezer
Thanks! Which email distro? Would be cool to say thanks to them too
It’s called Marketing Mindset and it’s a beehiiv alias. Look at that, I’m actually okay that my info was sent out there because it did something right for once 🙃😂
haha wow that's rare! thanks :)
I’m an ex-designer with over 25 years in the world of advtg and direct marketing, as well as following a lot of online marketing…this is a great piece!! I just started my own small biz in a totally different industry and I’m gonna use this as I build my brand. Thank you.
I’m no where near $20-$50k/month, and it’s still 💯 relevant. Better to build well from the start. Who knows I might get to those numbers faster if I follow this.
This is an eye opener on many levels. Come to think of it, no ‘successful’ buyer wants to be told about how they are failing or struggling. They would rather listen to someone who acknowledges their current success and offers further next level success. The ego & stubbornness in us doesn’t want to admit we are failing or struggling (even when we need help)
When I framed problems other ways it felt like insults. Thanks for this