Nick and Erica discuss the launch day of the MP3 Content Engine, covering tactics such as time-bound and quantity-bound deals, the importance of proof for fence-sitters, and the concept of bookending launch sales.
#9 Creating scarcity and urgency
Nick and Erica discuss the launch day of the MP3 Content Engine, covering tactics such as time-bound and quantity-bound deals, the importance of proof for fence-sitters, and the concept of bookending launch sales.