In this episode, we break down exactly how point of view shows up in two critical places: your content and your sales calls.
Most people only think about POV for content, but we spend serious time on how it transforms your sales conversations.
You'll also hear us unpack why referrals aren't the flex people think they are, how to develop your POV without being married to it forever, and why treating LinkedIn like an open mic night is the fastest way to refine your messaging.
Plus, we touch on the balance between personal posts and business content, and why relying solely on referrals is a recipe for anxiety and pipeline problems down the road.
This episode is for anyone who's tired of sounding like everyone else in their space and wants to build a business that doesn't depend on luck or other people's generosity.
Cheers,
Nick & Erica
(00:00) Intro
(01:39) Why having a clear point of view matters
(03:03) What it takes to develop a strong point of view
(11:23) How your POV shows up in sales conversations
(17:40) The evolution of a personal brand over time
(22:50) Getting past the fear of posting online
(23:09) Why a strong POV is your superpower
(24:18) Treating LinkedIn like your open mic night
(25:10) Building character through content
(26:04) Finding the balance between personal and professional content
(28:03) How a defined POV brings value to your brand
(30:40) Dealing with challenges while running a business
(39:33) Understanding the power of market conditioning
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