#15 You get to decide

Today, we dig into the realities of solopreneurship—what it means to build a business “solo,” and why that label can be both empowering and misleading.

We share the personal and professional shifts that led us to rebrand Full Stack Solo into How Solos Scale, and why we’ve decided to merge our businesses into one aligned path forward. We also talk openly about the friction we experienced with previous models like the self-paced course and group program, and why they no longer served the type of solopreneur we’re here to help.

Instead, we’re leaning into a new direction: a ‘done-for-you’ service designed for ambitious solos who are growing fast and ready to scale—without trying to do it all alone. Finally, we unpack the mindset it takes to evolve as a solopreneur and what we’ve learned about letting go, redefining success, and building support systems that actually work.

(00:00) Intro
(00:50) The concept of solo scaling
(01:31) The oxymoron of solopreneurship
(02:21) The importance of having support
(04:30) Balancing growth and personal well-being
(08:47) Brian Koffler’s success story with D.I.G.S. Marketing
(11:19) The risk of relying on few clients
(13:27) Packaging vs. productization
(17:47) How to think about offer packaging

Create your next digital offer: https://harnessandhone.com/
Read more from How Solos Scale: ​​https://www.howsolosscale.com/